GROW YOUR BUSINESS WITH CONFIDENCE

MOFU gives you the tools, resources, and support you need to take your agency or freelance business to the next level.

“Your advice and consulting really helped me put things into perspective and get things going in the right path. I was at around $15k - $25K MRR. As of last month, we just crossed $60k!”

- Shri Kanase, Founder, Yoru Marketing

Become a Member

JOIN THE COMMUNITY TO...

UNLOCK NEW SKILLS, BUILD YOUR NETWORK, AND GROW YOUR REVENUE

Every month, you’ll get access to new resources, trainings, templates, and lessons designed to help you earn more and work less.

Plus, you’ll get access to an exclusive network of freelancers and entrepreneurs who've been in your shoes. Networking, referrals, monthly live Q&As, and much more.

$4,000+ Worth of Resources.

 

Just $99/mo.

 

Join Today

$300 - Modular retainers system

$400 - High-margin positioning guide

$100 - Agency sales & qualification workflow

$300 - Hiring workflow & JD templates

$450 - Opportunity score model

$300 - Strategist training

$300 - Productization course

$350 - GA4 training

$250 - Monthly live video calls

$100 - Exclusive Slack channel access

...and much more!

Everything Inside MOFU

Here's a running list of the resources available for MOFU members.

Sales & Positioning

  • Modular Retainer System (w/ Retainer Builder tool)

  • Agency Sales Workflow (+ Sample Questions)

  • How to Disarm Pricing Negotiations Before They Even Start

  • The 5-Minute Proposal System 

  • Lead Generation Guide

  • Agency & Freelancer Positioning System

Content Strategy

  • Identifying High-Converting Keywords

  • Turning SaaS Product & Feature Pages into a Money-Making Machine

  • The Anatomy of a $100MM Content Strategy

  • Leveling Up Your Keyword Research

  • Anatomy of a High-Converting Blog Post (Teardown)

  • TOFU Content that Converts Framework

  • ChatGPT Prompt Templates to Build a Custom Writing Assistant 

  • Behind the Scenes of Optimist's Content Workflow

Client Management

  • Win Every Week: Client Milestone Tracker

  • Client Inquiry / Onboarding Email Template

  • Client Screening Questions Email Template

  • Client Offboarding & Request Testimonial Email Template

SEO & Analytics

  • Content Marketing Attribution

  • SEO 2030: The Content & SEO Field Guide for the AI Era

  • Brie Anderson's GA4 Course

  • GA4 Deep Dive 

  • The SaaS SEO MBA

  • Keyword Research Hacks

  • Keyword Cannibalization Analysis Template

Example Deliverables & Templates

  • Content Strategy & Creation Quote Example

  • Content Strategy Example

  • Pricing Strategy Example

Hiring & Operations

  • Freelance Hiring Workflow (w/ JD Templates)

  • The Notion Agency Operating System (+ Profit Share Calculator)

  • Free Agency Operations Consultation

  • Productize & Scale Course

  • The 4 Phases of the Agency Life Cycle

Get Access Now

And Even More

📚

Q&A Library

Questions about growing your business and delivering great work? We've got answers and feedback from experts who've been there—and done that.

🤙

Monthly Live Calls

Need to talk it out?

Get real-time feedback on your business challenges. Ask questions and network with entrepreneurs who know what you're going through.

🔒 

Members-Only Slack Channel

Share wins, ask questions, get feedback, and grow your network. Connect directly with peers and mentors at any hour.

Join MOFU Now 
“As an SEO Consultant, MOFU has given me an inside look at growing into a successful agency. Between the templates I can apply directly to my business and monthly Q&A calls, MOFU has helped me get unstuck and on the right track to earning more.”

- Jeffrey Trull, Founder, Impactfully Media

YOUR PATH TO BUSINESS
& CAREER
GROWTH

ADVANCED RESOURCES INSIDE

Whether you're a freelance writer looking to move into strategy work or a solo practitioner poised to build an agency, MOFU is for you.

This community and the included resources will help you:

  • Learn new skills
  • Work fewer hours
  • Earn more money
  • Feel less stressed
Become a Member

MY LESSONS—LEARNED
THE HARD WAY

My name is Tyler Hakes and I run Optimist—a seven-figure content marketing agency focused on building organic growth engines for product-led businesses.

After seven eight years of building the business, I’ve learned a lot.

And I’ve shared transparently about my journey as an entrepreneur, my wins, and my failures.

I’m not a guru.

I don’t have a “perfect system.”

But I’m an optimist. I believe in paying it forward, helping people learn, and growing together.

MOFU is another way for me to share knowledge and help you build a great business.

I hope to see you inside and share what I’ve learned on own, plus what I've learned from people I know and respect in the industry.

Cheers! 🍻

Unlock These Resources (And Much More)

THE MODULAR RETAINER SYSTEM

Modular retainers help you spend less time scoping, pricing, and selling—so you can focus on delivering great results for your clients.

This resource will teach you how modular retainers work and how you can turn almost any service into a long-term retainer engagement.

✅ Predictable income

✅ Stronger client relationships

✅ Better customer retention

 

Bonus resources:

🎁 Modular retainer builder

AGENCY & FREELANCER POSITIONING

Strong positioning helps you attract your ideal clients, command premium rates, and never compete on price.

This is a step-by-step guide to developing, refining, and implementing a positioning strategy. Includes a business model canvas and client-need vs agency-capability gap analysis.

What will you be best in the world at?

 

Bonus resources:

🎁Client analysis template

$10K/MO
AGENCY RETAINER SALES SYSTEM

Close deals with a single sales call.

This resource explains how to sell $10k+/mo retainers without wasting your time talking to time kickers, fumbling through awkward sales conversations, or doing upfront work for free.

 

Bonus resources:

🎁 Active disqualification email template

🎁 Client discovery questions

HIRING TOP FREELANCE TALENT

Learn how to find, vet, and hire top-tier freelancers.

This resource breaks down the entire hiring process, including tons of customizable templates and samples that you can use to attract and hire great talent.

 

Bonus resources:

🎁 Content writer job description template

🎁 Content designer job description template

🎁 SEO & content strategy job description template

🎁 Writer evaluation rubric template

GET ACCESS TO

ALL MOFU RESOURCES & THE COMMUNITY

With your membership, you'll get access to all current resources and community features plus all future resources at no additional cost.

MOFU SUBSCRIPTION

$99/MO

CANCEL ANY TIME

  • $4,000+ worth of resources
  • Private peer community
  • On-demand help and feedback
  • Monthly live networking and Q&As
  • Q&A library with expert advice on common business challenges
  • Access to all future content and resources
SIGN UP NOW

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