The Content Repurposing Playbook: Getting The Most From Every Piece Of Content You Publish

Key Takeaways:

• Create valuable content that educates, engages, entertains, and empowers the audience.
• Think like a media company and distribute content across various channels.
• Leverage communities and trends to develop relevant content.
• Optimize documentation for organic search and tailor content formats to meet audience preferences. Create valuable content that resonates with your target audience and meets their needs and interests.
• Think outside the box when it comes to content creation and consider different formats and channels.
• Leverage different distribution channels, such as YouTube, Google, social media, and communities, to reach and engage with your audience.
• Repurpose content and create a distribution engine that allows for continuous promotion and measurement of content performance.
• Consider the role of AI in content distribution and how it can augment and support your marketing efforts.
• Handle criticism and negativity online by recognizing that not everyone will like or agree with your content, and focus on the positive impact you can have on those who do appreciate it.