The 13 Content Lenses: #3 - The Intrigue Lens
Apr 11, 2024
Hello TOFU!
It's me again with my third video delving into our 13 Lenses© framework for analysing and optimising copy and content at every step of the customer journey.
This time I'm digging into the very powerful Intrigue Lens.
Intrigued? Have a watch of this: https://drive.google.com/file/d/1yp-XJUaw8wxzaHqebJ1Ym3H_MSmRcVv1/view?usp=sharing
Created by Konrad Sanders
Konrad runs a charming team of strategic word-slingers, known as The Creative Copywriter. They’re a fast-growing content strategy and copywriting agency that blend art with science to help bold brands sell more stuff.
Brands like Adidas, Hyundai, TikTok, Geox, Les Benjamins, Superdrug, PTC, Thomson Reuters, VMWare and plenty more.
His mission? To break the boundaries of corporate dullness. And help companies pierce through the noise with ‘real talk’, ‘word science’ and calculated creativity.
Konrad runs a charming team of strategic word-slingers, known as The Creative Copywriter. They’re a fast-growing content strategy and copywriting agency that blend art with science to help bold brands sell more stuff.
Brands like Adidas, Hyundai, TikTok, Geox, Les Benjamins, Superdrug, PTC, Thomson Reuters, VMWare and plenty more.
His mission? To break the boundaries of corporate dullness. And help companies pierce through the noise with ‘real talk’, ‘word science’ and calculated creativity.
This resource brought to you by Top of the Funnel & the TOFU community.
Join 3,000+ content marketers and get access to 100++ free resources, live workshops, expert Q&As, and more.
