The 13 Content Lenses: #1 - The Goldfish Lens
Apr 11, 2024
Hey all,
Konrad here.
Got some juicy video content that we think you’ll love - approved by the TOFU community gods.
A bit of context for you:
At my agency, The Creative Copywriter, we see the digital world being bombarded with mediocre copy and content which tends to just drown in a sea of soundalikes.
Most brand messaging and content doesn’t do nearly enough to grab eyeballs. To differentiate. To truly resonate with its audience. To add real value. To pre-empt barriers. To move readers to action. To make people fall head over heels with the brand. To compel, convince and convert. Or any other objectives that you want your words to achieve!
And that’s because there are many ingredients needed in the secret sauce of powerful copy and content - many of which are missing.
So we’ve developed a unique framework called the 13 Lenses© methodology - which we use to analyse, optimise and ensure the quality of copy and content at every step of the customer journey.
And I’d love to share it with you lovely folks here in the TOFU community…
So, I’ve put together some Loom videos where I dive into 4 of the lenses, one at a time.
Here’s the first. “The Goldfish Lens” (one of my faves): https://drive.google.com/file/d/1tu0Ey4liqQcd8KekLtNupYr0viPwAtv3/view?usp=sharing
Let me know if you have any questions.
Konrad runs a charming team of strategic word-slingers, known as The Creative Copywriter. They’re a fast-growing content strategy and copywriting agency that blend art with science to help bold brands sell more stuff.
Brands like Adidas, Hyundai, TikTok, Geox, Les Benjamins, Superdrug, PTC, Thomson Reuters, VMWare and plenty more.
His mission? To break the boundaries of corporate dullness. And help companies pierce through the noise with ‘real talk’, ‘word science’ and calculated creativity.
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