SEO Surprise: Site Reputation Abuse, Parasite SEO, and Coupons
May 20, 2024
Key Takeaways:
- Google is cracking down on site reputation abuse, where low-quality content is hosted on high-reputation websites for ranking benefits.
- The balance between domain authority and topical authority is a key consideration for Google.
- Manual actions have been taken against major publishers trying to capitalize on search traffic for coupons.
- Building niche authority may become more important in the future.
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