Leveling Up: Writer To Strategist w/ Tyler Hakes

Key Takeaways:

• The current market presents challenges for writers, including competition from AI and a decrease in available roles.
• Moving into strategic work is a way to escape the race to the bottom and protect one's career.
• The five paths to leveling up as a writer include exploring new content formats, learning SEO, focusing on content ops, diving into reporting and analysis, and pursuing strategy work.
• Each path involves acquiring specific skills and applying them to advance in the field.
• Taking steps to learn and develop skills in these areas can help writers thrive in the industry.
• Learning Google Analytics 4 (GA4) is important for content strategists.
• Courses on Skillshare and by Bree Anderson from Beast Analytics are recommended for learning GA4.
• Tyler Hakes offers a course that helps learners create a fully formed SEO content strategy from scratch.
• The course provides hands-on experience and practical deliverables.
• There is a special offer for the course and the option to join the Mofu subscription tier.