ICP and Channel Research [Building a Content Marketing Strategy Live]

Key Takeaways:

• Identify creators on LinkedIn who fit the target audience and analyze their content
• Look for patterns and insights in the content that resonates with the audience
• Focus on emotional resonance and addressing pain points in content
• Experiment with thematic remixing to present core ideas in new ways
• Utilize visual guides to engage the audience Content that resonates on LinkedIn is actionable, practical, and provides specific steps or directions
• LinkedIn content also focuses on big-picture strategy and macro trends
• Emotional resonance and alleviating overwhelm are common themes in LinkedIn content
• Podcasts tend to be more story-driven and strategic, providing insights and lessons from industry leaders
• Podcasts can include both tactical and high-level content, depending on the episode or topic Successful content bridges the gap between strategy and execution
• Long-form content performs better than news-focused content
• Further research is needed to validate findings by exploring additional creators and brands
• Tomorrow's focus will be on defining problems, goals, and strategies