How to Steal Your Competitor’s Best Keywords, Content, & Traffic

Key Takeaways:

• Competitive analysis is essential for identifying content opportunities and staying ahead of your competitors.
• Ahrefs is a powerful tool for conducting competitive research and planning.
• Keyword clustering helps avoid keyword cannibalization and improves search engine rankings.
• Topic clustering helps establish authority on a specific topic and improves search engine rankings.
• Prioritizing content opportunities based on keyword and topic clusters is crucial for creating an effective content plan. Conducting a competitive analysis helps identify content gaps and prioritize topics for SEO and content marketing.
• Ahrefs is a valuable tool for finding direct and indirect competitors, analyzing keyword gaps, and clustering keywords into topics.
• Prioritizing topics based on search volume, keyword difficulty, and business value helps determine which topics are worth pursuing.
• Bonus opportunities include using the top pages report, competitor link analysis, and the AI Assistant tool in Ahrefs.