How to Get SEO Buy-In: Selling The C-Suite On Your Strategy with Tom Critchlow

seo strategy May 28, 2024
How to Get SEO Buy-In: Selling The C-Suite On Your Strategy with Tom Critchlow

Key Takeaways:

  • The importance of distilling complex SEO strategies into a simple, coherent business case for executive discussions
  • The need to align SEO initiatives with the company's strategic priorities to gain executive buy-in
  • The framework for executive discussions about SEO, including situation analysis, evidence, investment ask, coherent actions, and projected results Presenting an executive summary for a client involves a detailed breakdown of the budget, KPIs, and measurement metrics.
  • Client engagement often involves a deep understanding of the client's situation, strategic priorities, and stakeholder analysis.
  • The use of AI in SEO requires a point of view on how to integrate AI into content creation workflows.
  • Strong reporting and measurement are crucial for justifying SEO as a revenue channel and adapting to changes in the industry.
  • Communication and executive handling are as important as hitting results in client engagements.

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