How to Get SEO Buy-In: Selling The C-Suite On Your Strategy with Tom Critchlow

Key Takeaways:

• The importance of distilling complex SEO strategies into a simple, coherent business case for executive discussions
• The need to align SEO initiatives with the company's strategic priorities to gain executive buy-in
• The framework for executive discussions about SEO, including situation analysis, evidence, investment ask, coherent actions, and projected results Presenting an executive summary for a client involves a detailed breakdown of the budget, KPIs, and measurement metrics.
• Client engagement often involves a deep understanding of the client's situation, strategic priorities, and stakeholder analysis.
• The use of AI in SEO requires a point of view on how to integrate AI into content creation workflows.
• Strong reporting and measurement are crucial for justifying SEO as a revenue channel and adapting to changes in the industry.
• Communication and executive handling are as important as hitting results in client engagements.