Google SGE: The Future Of Content Marketing In The Age Of AI-Generated Search Results w/ Lily Ray

Catch this Q&A with the brilliant Lily Ray on Google Search Generative Experience (SGE) – and what it means for the future of content marketing and SEO.

Watch the video to learn:

• Exactly how Google SGE works (and how that's changed since it was first launched)
• Where SGE pulls content from (and how it handles citations and links)
• Lily's thoughts on how likely SGE would be to succeed if it was launched in its current form
• How SGE would impact search traffic if it was launched to the public today
• How you can influence AI-generated search results today
• Why E-E-A-T is the key to an AI-proof SEO strategy
• Early-days recommendations for how publishers should respond to SGE
• How recipe sites can thrive in the age of SGE
• Should we wait until we know how AI is going to impact search before updating our SEO strategy?
• Why Lily is cautious about publishing AI-generated, human-reviewed content
• Will Google ever role out a core algorithm update penalizing AI content?