Google I/O: AI Overviews, SGE, and the Death of SEO?
May 20, 2024
Key Takeaways:
- Google's AI Overviews are rolling out in the United States, which will impact SEO and search traffic.
- Not all queries will show AI summaries, and some users will still click into websites for more detailed information.
- Content creators should focus on moving down the funnel and creating more specific and tactical content.
- Strategies to increase visibility in AI summaries include media and site mentions, awards and recognition, and optimizing site and content structure.
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