Google Algorithm Updates: How to Futureproof Your SEO Strategy in 2024 with Kevin Indig

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Have you noticed SEO has been a bit….unpredictable, lately?

Google made no less than ten major updates to its Search algorithm in 2023.

There’s core updates. There’s Helpful Content Updates. There’s updates to EEAT. There’s SGE. Oh, and there’s just the general volatility of the SERPs shifting and changing on a whim.

It’s a bit much.

And that shows no signs of slowing down as the search giant wrestles with how to integrate AI-generated content into the SERPs.

So how do you weather the storm?

How do you keep up with all the changes and make sure your SEO strategy can drive growth in 2024 and beyond?

Luckily for us, Kevin Indig has weathered his fair share of Google updates while heading up SEO for the likes of Atlassian, G2 and Shopify.

And he agreed to join us to answer all our burning questions about:

• The key takeaways from 2023’s big Google updates
• What changes we can expect to see in Search this year
• How to future-proof your SEO strategy in the age of AI
• The impact AI-generated content in the SERPs

And much more!

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