Editor’s Secrets: Leveling Up Your Writing With Insider Insights From Incredible Editors

Key Takeaways:

• Understanding the audience and their intent is crucial when editing content.
• Collaboration between editors and writers leads to better content.
• Proactively asking questions and providing insights as a writer can improve the editing process.
• A great piece of content adds something new to the conversation, is clear, and engages the audience through storytelling. Good content delivers well and adds something new or proprietary.
• Radical focus on the reader and providing actionable takeaways makes content great.
• Having a point of view and personality in content helps build brand resonance.
• Content should have a clear thesis and a big why.
• Editing is a crucial skill that separates good writers from great writers.
• Two rounds of edits are typical for blog posts or articles.
• Subject matter expertise is important for editors, but thorough research and verification can compensate.
• Frameworks like SCQA and problem-agitate-solution can be helpful in structuring content.
• Bluff (bottom line up front) is a valuable concept for writing hooks.
• Conclusions should synthesize rather than summarize and provide next steps.
• Clarity and accessibility are more important than using big words in content.