Editor’s Secrets: Leveling Up Your Writing With Insider Insights From Incredible Editors

Jul 21, 2024
Editor’s Secrets: Leveling Up Your Writing With Insider Insights From Incredible Editors

Key Takeaways:

  • Understanding the audience and their intent is crucial when editing content.
  • Collaboration between editors and writers leads to better content.
  • Proactively asking questions and providing insights as a writer can improve the editing process.
  • A great piece of content adds something new to the conversation, is clear, and engages the audience through storytelling. Good content delivers well and adds something new or proprietary.
  • Radical focus on the reader and providing actionable takeaways makes content great.
  • Having a point of view and personality in content helps build brand resonance.
  • Content should have a clear thesis and a big why.
  • Editing is a crucial skill that separates good writers from great writers.
  • Two rounds of edits are typical for blog posts or articles.
  • Subject matter expertise is important for editors, but thorough research and verification can compensate.
  • Frameworks like SCQA and problem-agitate-solution can be helpful in structuring content.
  • Bluff (bottom line up front) is a valuable concept for writing hooks.
  • Conclusions should synthesize rather than summarize and provide next steps.
  • Clarity and accessibility are more important than using big words in content.

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