Creating Original Research Reports That Drive Traffic, Leads, and Links

Did you know 78% of online articles include at least one backlink to a piece of original research?

If that’s the first time you’ve heard that incredible statistic… it’s because I just made it up.

But we both know it’s the kind of stat us content marketers LOVE to use to back up the points we make.

Which is why creating your own original data is a backlink magnet (I bet my bottom dollar you linked to a stat in the last article you wrote).

Plus, while ChatGPT can spit out a copycat SEO article at the click of a button, it can’t run its own original research (yet…). Which means mastering the art of creating your own research reports will help you thrive in the age of AI content, too.

Luckily, Nneka Otika is here to give us a crash course in creating our own original research.

Learn:

• The step-by-step process for performing your own original research
• How to write a write research report that earns backlinks (and boosts sales)
• How to leverage your original data to craft content that drives revenue

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