Core Updates: What’s New In SEO (Q3 2024)

Key Takeaways:

• The Google warehouse API leak validates certain SEO practices and confirms the importance of user engagement and backlinks.
• The leak also reveals the existence of whitelisting and the measurement of topical authority.
• Big brands use a combination of domain and topical authority strategies to rank well in search results.
• Documentation is useful for educating developers and clients on SEO best practices. The prevalence of AI overviews in search engine results pages (SERPs) will depend on the improvement of the underlying models.
• Authentic human experiences and influencer marketing are crucial in engaging with communities and forums like Reddit and Quora.
• SEOs should consider search experience optimization, which involves being present wherever the target audience is, including social media platforms and video content.
• The future of AI overviews is uncertain, and their impact on different types of websites and businesses will vary.
• Analyzing data and leveraging machine learning APIs can help identify potential brand advocates and influencers within a consumer base.