Content Marketing Budgets: Where, Why, and How Teams Are Investing in Content in 2024

Content marketing is dead.

AI is taking our jobs.

And investing in a long-term SEO play? IN THIS ECONOMY!?

At least that’s what you’d think if you spend enough time on Twitter…

But what do the people actually paying for content and hiring writers think?

Are things really that bleak for us content marketers?

Has AI changed the way companies are thinking about content and SEO?

And what can we all do to stand out in job applications and freelance pitches (and future-proof our careers)?

Luckily, Tyler was joined for a live roundtable discussion ****by a dream team of content marketers who’ll be able to help cut through the noise and give us real answers to these burning questions.

Get insights from:

• George Nguyen, Director of SEO Editorial at Wix (and the former Associate Editor of Search Engine Land)
• Ali Wert, Senior Director of Content Strategy at Appfire
• Deb Mukherjee, Head of Marketing at Numeral and Fractional CMO

And find out:

• How does content marketing fit in as part of the overall marketing budget in 2023 (and how has this changed)?
• How do the biggest companies evaluate the effectiveness of their content marketing spend?
• How is a typical content strategy broken down – and how much is put towards content, link building, editing, etc.?
• Has AI affected how you’re approaching your content strategy – and how much budget you’re allocating to content?

And much more!

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