Adding Tactics to the Content Strategy Canvas [Building a Content Marketing Strategy Live]

Key Takeaways:

• LinkedIn and communities are the primary channels for building brand affinity and demand generation
• Metrics for brand affinity include social reach, shares, and comments
• Metrics for demand generation include traffic to the homepage
• Tactics for brand affinity include team member spotlights and collective team acknowledgements
• Tactics for demand generation include building in public with Optimist journey content and Optimist ops evolution content Consider creating content marketing reports and building marketing results in public to engage and educate your audience.
• Develop specific strategies for different community platforms, such as Slack and Reddit.
• Focus on increasing client engagement with content during the life cycle stage of the funnel.
• Host an interview show with content marketers to discuss common pain points and solutions.
• Repurpose podcast content for a newsletter and LinkedIn, emphasizing emotional resonance in LinkedIn content. Emotional resonance is crucial in content to make it relatable and engaging.
• Creating an accompanying template or playbook for podcasts can provide additional value and drive newsletter sign-ups.
• Leveraging algorithms, SEO, and integrating podcasts and YouTube clips into written content can help drive sign-ups for newsletters and podcasts.
• Optimizing content for AI and LLMs requires first-party quotes and social proof to demonstrate expertise.
• Creating a safe space community or cohort can provide a space for self-qualification and engagement.
• Follow-up Q&A sessions with podcast guests can deepen engagement and provide actionable insights.
• Creating awareness for a new type of partner, such as a hybrid agency, can be achieved through branded category terms and measuring search volume. Optimize search and measure page views for content related to hybrid agencies
• Use quizzes or buyer's guides for lead generation and self-qualification
• Measure completions of self-qualification tactics and inquiries
• Highlight the quality and exclusivity of clients through client acknowledgments and industry reviews
• Measure the quantity of non-content stakeholders sharing content as a metric of internal perceived quality