7 Strategies to Level Up Your Content, Rank Higher, & Drive More Conversions with Nate Matherson

🚀 Brought to you by Positional

Positional is the all-in-one platform for scaling a content / SEO channel. They offer several tools for everything from content optimization to internal linking at scale, and they just launched a toolset for keyword clustering, too!

Positional's keyword clustering toolset groups and clusters your keywords into parent and supporting groups, clearly showing you which articles to create and when to optimize for longer tail keywords within a piece of content.

Visit Positional.com and sign up for private beta access.

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SEO can sometimes feel like a foreign language to us content people.

But it really isn’t that complicated.

In fact, getting a handful of things right will get you 90% of the way there.

The trick is knowing which handful of things to focus on.

And that’s where Nate Matherson comes in.

Nate is a two-time Y Combinator alum who’s built and scaled content marketing channels to hundreds of thousands of visitors per month for both B2C and B2B SaaS companies.

So, it’s safe to say he knows what levers you need to pull to win the SEO game – and which you can safely ignore.

And he’s taken all that hard-earned experience and baked it into Positional, the tool he’s built to make SEO easy for content people like us.

In this workshop, he walks us through the seven strategies you should be focusing on to drive as much traffic and leads as possible from your content strategy:

1. Content optimization using NLP
2. Internal links
3. User experience
4. Keyword research
5. Keyword clustering
6. Content conversion optimization
7. Measuring & improving rankings over time

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