Take the Next Step in Your Business. Confidently.

MOFU gives freelancers, solopreneurs, and agency owners the tools, resources, and support they need to grow today—and stay ahead tomorrow.

“Your advice and consulting really helped me put things into perspective and get things going in the right path. I was at around $15k - $25K MRR. As of last month, we just crossed $60k!”

- Shri Kanase, Founder, Yoru Marketing

Become a Member

YOU'VE FOUND YOUR TRIBE...

COMMUNITY,
RESOURCES, SKILLS, 
& CONFIDENCE

MOFU is where freelancers, solopreneurs, and agency owners get the support they need to build a successful business.

You’ll get access to an exclusive network of freelancers and entrepreneurs who've been in your shoes. 

Unlock a treasure trove of advanced lessons, templates, workflows, and courses.

Plus, find the structure and accountability you need to stay focused on the goals that matter most to you. 

You're Not Alone

🚀

Courses

Courses that will help you master new skills and run your business like a true pro.

🔪

Templates & Resources

Out-of-the-box resources and templates that will help you dial in your pitch, pricing, services, and more.

🎯

Workshops

Monthly expert workshops that teach you new skills and knowledge you can apply immediately.

🔒 

Job & Gig Feed

Get early access to our curated feed of jobs, gigs, and work opportunities.

🤙

Weekly Virtual Coworking

Find your flow with structured, weekly coworking sessions.

📚

Private Network

Private peer network to ask questions, get feedback, and learn from your peers.

Join MOFU Now

MY LESSONS—LEARNED
THE HARD WAY

My name is Tyler Hakes and I run Optimist—a seven-figure content marketing agency focused on building organic growth engines for product-led businesses.

After seven nine years of building the business, I’ve learned a lot.

And I’ve shared transparently about my journey as an entrepreneur, my wins, and my failures.

I’m not a guru.

I don’t have a “perfect system.”

But I’m an optimist. I believe in paying it forward, helping people learn, and growing together.

MOFU is another way for me to share knowledge and help you build a great business.

I hope to see you inside and share what I’ve learned on my own, plus what I've learned from people I know and respect in the industry.

Cheers! 🍻

YOUR PATH TO BUSINESS
& CAREER
GROWTH

ADVANCED RESOURCES INSIDE

Whether you're a freelance writer looking to move into strategy work or a solo practitioner poised to build an agency, MOFU is for you.

This community and the included resources will help you:

  • Learn new skills
  • Work fewer hours
  • Earn more money
  • Feel less stressed
Become a Member

$4,000+ Worth of Resources.

 

Less than
$50/mo.

 

Join Today

$300 - Modular retainers system

$400 - High-margin positioning guide

$100 - Agency sales & qualification workflow

$300 - Hiring workflow & JD templates

$450 - Opportunity score model

$300 - Strategist training

$300 - Productization course

$350 - GA4 training

$250 - Monthly live video calls

$100 - Exclusive Slack channel access

...and much more!

What's Inside MOFU?

Here's a sneak peek.

The Pitch Perfect Pack

Nearly 20 customizable templates to create your own professional proposals, case studies, and capabilities deck.

Freelance & Agency Rate Calculator

See how your rates compare to peers and get data-driven pricing guidance.

Break/through Bylines

Learn how to strategically build your credibility and land work with your dream clients.

Six-Figure Strategist

Level up from writer to strategist. This course will teach you how to build an SEO content strategy from scratch.

Positioning Your Business for Growth

Define and pitch your superpower to command higher rates than ever before.

360° Content Refresh

Revive outdated and underperforming content with this comprehensive refresh workflow.

See Everything You Get
“As an SEO Consultant, MOFU has given me an inside look at growing into a successful agency. Between the templates I can apply directly to my business and monthly Q&A calls, MOFU has helped me get unstuck and on the right track to earning more.”

- Jeffrey Trull, Founder, Impactfully Media

GET ACCESS TO

ALL MOFU RESOURCES & THE COMMUNITY

With your membership, you'll get access to all current resources and community features plus all future resources at no additional cost.

KICKSTART

$19/m

Build a solid foundation

  • Early access to jobs & gigs feed

 Resource Library

  • Proposal Templates
  • Case Study Templates
  • Capabilities Deck Template
  • Freelance & Agency Rate Calculator
SIGN UP

GROWTH

$29/m

Find stability and focus

Everything in Kickstart, plus:

  • Weekly virtual coworking

Courses

  • Six-Figure Strategist
  • Breakthrough Bylines
  • Positioning for Better Clients & Higher Rates
  • ICP Research
  • Step-by-Step Content Refresh Workflow
SIGN UP

MASTERY

$49/m

Level up & stay ahead

Everything in Kickstart & Growth, plus:

  • Private peer network

Monthly Workshops

  • Analytics in GA4
  • SEO Audits
  • Case Study Writing
  • BOFU Content
  • Warm Pitching
  • Writing Hooks
SIGN UP

Cancel any time. 7-day money-back guarantee.

If you're not completely satisfied, let us know for a full refund—no questions asked.

FREQUENTLY ASKED QUESTIONS.